KYC, or “know your customer,” is a process of identifying and verifying the identity of customers. The process typically involves collecting and verifying personal information, such as name, address, date of birth, and government-issued identification. KYC is an important process for building trust in an online arts and entertainment community.

On ACME LABS™, some of our wallet partners have already implemented KYC processes for certain activities, while others are determining how they will move forward. Although verification is only a one-time activity for each wallet, we think it’s vital that you know what is happening and why.
The specific steps involved in a KYC process can vary depending on the wallet and the regulations with which they must comply, but generally, it includes the following steps:
- Customer identification: The organization (Venly uses a 3rd party company called Veriff) collects personal information from the customer, such as name, address, date of birth, and government-issued identification.
- Customer verification: The 3rd party verifies the customer’s information, usually by checking it against government-issued identification and other databases.
- Risk assessment: The organization assesses the risk associated with the customer based on factors such as the customer’s geographic location, the type of product, or the customer’s transaction history.
KYC is valuable for communities that allow peer-to-peer buying, selling, trading, and other online activities. Knowing that everyone participating in the community has allowed their identity to be verified helps build trust and confidence.
- Trust: By verifying the identity of issuers and traders, you can rest assured that you are doing business with legitimate parties, thereby building confidence and improving the overall integrity of the community.
- Authenticity: By having a robust KYC process in place, we ensure that you are dealing with the legitimate owners of art and collectibles, helping to reduce scams and increase the authenticity of all transactions.
- Compliance: KYC is also an essential aspect of anti-money laundering and countering the financing of terrorism.
In summary, by verifying customers’ identities, assessing their risk profiles, and having a robust process, KYC helps build trust, making this a fun and safe community!